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News
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
9+ hour, 48+ min ago (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...
Advertising 'no longer the least-trusted industry', says AA research
17+ hour, 36+ min ago (57+ words) Campaign UK Media and government now the least-trusted industries. ✓ Unrestricted access to our most popular content including the School Reports, Power 100 and Best Places to Work ✓ Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the…...
AppLovin vs. The Trade Desk: Analyzing Diverging Revenue Trends for These Advertising Giants
2+ day, 16+ hour ago (271+ words) AppLovin's revenue has nearly tripled since late 2024, while The Trade Desk's has stalled — a widening gap that raises questions about their competitive positioning....
Vizrt Named a Leader in the 2026 IDC MarketScape for Worldwide AI-Driven Business Cycle in the Media Industry
3+ day, 14+ hour ago (257+ words) For Vizrt, the recognition highlights its vision for agentic AI that combines intelligent production orchestration with human editorial control LONDON, Sept. 11, 2026 /PRNewswire/ -- Vizrt, the AI platform for visual storytelling, today announced it has been named a Leader in the IDC…...
Snapchat expands ad optimisation tools with Commerce Power Pack
3+ day, 14+ hour ago (287+ words) Snapchat has introduced Commerce Power Pack, a set of performance updates for advertisers ahead of the holiday shopping season. The features are focused on improving product discovery and giving advertisers more options to optimise campaigns around business outcomes. The update…...
Amazon DSP opens ChatGPT ad access
3+ day, 4+ hour ago (928+ words) Amazon DSP gives select U.S. advertisers a familiar route into ChatGPT ads, turning conversational inventory into a test of distribution, measurement, and control. Amazon Ads is opening a new route into conversational advertising by letting select U.S. advertisers buy ChatGPT inventory through…...
Independent Ad Measurement (Outside Of TV) Is Dead
3+ day, 19+ hour ago (599+ words) Most in our industry should care about having independent, trusted third-party measurement anchoring the buying and selling of all advertising in the U.S. First, the amount of money at stake is enormous; U.S. ad spend will approach half a trillion dollars this…...
Amazon Ads integrates with ChatGPT into its media-buying mix
3+ day, 11+ hour ago (431+ words) Amazon Ads has partnered with OpenAI to allow advertisers to extend campaigns into ChatGPT, opening the conversational AI platform as another environment through which brands can reach consumers. The integration is currently being tested by select advertisers in the US....
Amazon Ads gains a ChatGPT ad surface as Delta Vacations tests first
3+ day, 7+ hour ago (543+ words) Select US advertisers now extend Amazon campaigns into conversational chat, with Delta Vacations among the first testers. Attribution across the surface stays unsettled. Amazon and OpenAI made a deal so that companies advertising with Amazon can also show ads to…...
Snapchat expands Dynamic Product Ads to Sponsored Snaps
3+ day, 14+ hour ago (349+ words) The platform updated its commerce tools for retail advertisers ahead of the holiday promotional season, allowing brands to showcase products via Snap DMs. Snapchat has launched a new Commerce Power Pack offering which is designed to help retail advertisers tap…...