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News

@storyboard18
storyboard18.com > advertising > dpdp-deadline-could-force-brands-to-rebuild-gen-alpha-targeting-around-parents-and-households-110617.htm

DPDP deadline could force brands to rebuild Gen Alpha targeting around parents and households

13+ hour, 23+ min ago   (1019+ words) India’s advertising industry has less than a year to prepare for a fundamental change in how brands can reach children online. For advertisers, the impact could be broader than simply losing another targeting signal. “The result is that the addressable…...

@storyboard18
storyboard18.com > amp > how-it-works > google-search-shifts-to-longer-queries-impacting-ads-ws-l-110616.htm

Google search on 3-4 word queries over take short queries by claiming 48% impression share

13+ hour, 20+ min ago   (310+ words) Google search behaviour is moving further away from short, generic keyword queries, with longer search phrases accounting for a growing share of both impressions and conversions, according to the data through August 2026. The sharpest movement is in the 3–4-word query…...

@storyboard18
storyboard18.com > amp > brand-makers > cxo-moves-exec-movements-across-pinkvilla-snap-accenture-110607.htm

CXO Moves: Exec movements across Pinkvilla, Snap, Accenture

13+ hour, 32+ min ago   (266+ words) Keep up with all the key people movements in the brand, platform and corporate ecosystem in Storyboard18’s CXO Moves. Here’s a round‑up of the executives who’ve taken on new mandates, exited long‑held roles or stepped into leadership positions…...

@storyboard18
storyboard18.com > infographics > advertising > indias-festive-ad-industry-faces-measurement-challenges-ws-lo-110613.htm

One third of India's festive ad impressions never get counted

13+ hour, 33+ min ago   (440+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...

@storyboard18
storyboard18.com > amp > trending > how-this-content-creator-earned-nearly-80000-from-ragebait-on-x-110604.htm

How this content creator earned nearly $80,000 from ragebait on X

1+ day, 3+ hour ago   (409+ words) Murray Hill Guy, the X account run by Robert Lefkowitz, has earned just under $80,000 from Elon Musk's social media platform, with the creator acknowledging that some of his posts were deliberately made more provocative to attract attention, Fortune reported. Lefkowitz…...

@storyboard18
storyboard18.com > digital > were-all-hypocrites-when-it-comes-to-ai-110598.htm

Why AI is making us all hypocrites now

1+ day, 4+ hour ago   (686+ words) Our Instagram feeds had barely finished filling up with people looking like they had walked straight out of the ’80s when they started filling up with posts explaining why we should not have done it in the first place. First came…...

@storyboard18
storyboard18.com > amp > brand-makers > google-deepmind-researcher-quits-warns-of-terrifying-chance-that-ai-could-cause-immense-harm-110600.htm

Google DeepMind researcher quits, warns of ‘terrifying chance’ that AI could cause immense harm

1+ day, 4+ hour ago   (498+ words) Google DeepMind AI safety researcher Josh Engels has left the company and joined independent AI evaluation nonprofit METR, warning that the rapid development of increasingly capable AI systems could create serious risks if safety research fails to keep pace. Engels…...

@storyboard18
storyboard18.com > brand-marketing > heres-what-nvidia-ceo-jensen-huang-does-when-employees-tell-him-theyre-quitting-110596.htm

Here’s what Nvidia CEO Jensen Huang does when employees tell him they’re quitting

1+ day, 5+ hour ago   (480+ words) Nvidia CEO Jensen Huang has offered departing employees a mix of blunt criticism, encouragement and personal advice as they leave the chipmaker to launch startups, according to Business Insider. David Hoeller and Nikita Rudin, who previously worked on robotics at…...

@storyboard18
storyboard18.com > brand-marketing > phonepe-expands-ai-use-across-consumer-merchant-and-internal-operations-110559.htm

PhonePe expands AI use across consumer, merchant and internal operations

1+ day, 11+ hour ago   (455+ words) PhonePe is expanding its use of artificial intelligence across its consumer platform, merchant services, software development and corporate functions, with the company targeting specific areas where AI can deliver measurable operational gains. Rahul Chari, Founder and Chief Product & Technology Officer…...

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storyboard18.com > amp > brand-makers > top-tech-leaders-back-anthropic-ceo-dario-amodeis-call-to-slow-ai-development-ws-l-110551.htm

Altman, Musk Back Anthropic CEO's Call to Slow AI Development

1+ day, 12+ hour ago   (412+ words) OpenAI CEO Sam Altman and Tesla CEO Elon Musk have backed Anthropic CEO Dario Amodei’s call for the AI industry to moderate the pace at which advanced systems are being developed, citing concerns over the ability to keep increasingly capable…...