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- 28articles · 30d
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- Aug 16, 2026earliest in window
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News
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
9+ hour, 15+ min ago (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...
Ad Tech Will Keep Being Used In Ways We Never Intended Unless We Do Something About It
2+ week, 6+ day ago (785+ words) By Charlie Castell, PubRev+ When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 warned publicly about what it could…...
Nielsen???s Latest Updates Aim To Remove Bias From Its Measurement Strategy
3+ week, 4+ day ago (766+ words) Upfront negotiations are over, and the Fall broadcast season is about to begin. And acquiring ad verification company DoubleVerify isn’t the only news item on Nielsen’s docket this month. Improving measurement accuracy really means “removing bias” and getting closer to…...
The Agency Black Box Is Breaking. Horizon Media???s Bob Lord Explains Why
3+ week, 5+ day ago (974+ words) Bob Lord has spent decades at the intersection of technology and marketing. He was the global CEO of Razorfish and led digital transformation at IBM before joining Horizon Media as president early last year. At Horizon’s helm, he’s pushing the…...